BuzzFeed, Inc. Announces Slate of New Initiatives for Advertisers at First-Ever Upfront Event
Rolls Out New Ways for Partners to Work with the Best Brands on the Internet, Across Food, News, and Entertainment
Introduces “Catalyst” Creator Network Of More Than 100 Creators
Launches Exclusive Vertical Video Product “UpShots”
“Just a few months after going public and acquiring Complex Networks, I’m excited to begin to share BuzzFeed, Inc.’s expanding story with the advertising community: ad solutions for vertical-first platforms like Reels and
The slate of announcements from
- Creators: A new, unified Creators network, Catalyst. Some of the biggest careers in media and culture have started at BuzzFeed and Complex Networks, and Catalyst will support and work with creators across every category, including Branded Video, Programmatic, Affiliate Marketing, Editorial, and more. Catalyst will seek to double the size of BuzzFeed, Inc.’s creator network - which now numbers more than 100 - this year.
Lighthouse: The expansion of Lighthouse, which provides first-party data to any client that works with
BuzzFeed, Inc.With the acquisitions of Complex Networks and HuffPost, new and existing clients will now have insights into an audience of more than 150 million*: food lovers, sneakerheads, young parents, luxury shoppers, and more.
UpShots: A new lightweight ad product called UpShots, designed and shot exclusively for vertical video platforms including
TikTok, Instagram Reels, YouTube Shorts and more.
- Tasty + First We Feast: The inaugural “Eat Your Feed Festival”—an experiential live event hosted by two of the biggest food brands on the Internet, now under one roof: BuzzFeed's Tasty and Complex Networks' First We Feast. Festival details will be announced in the months ahead.
- HuffPost: The relaunch of HuffPost Voices, a section dedicated to historically marginalized groups that will feature Black, Asian, women, queer, and Latinx writers under one banner.
BuzzFeed News: The first-ever awards event at BuzzFeed News, called 19 Under 20. The event, hosted by celebrity judges, will celebrate the brightest Gen Z minds in Sustainability, Activism, Innovation, and Business.
*Source: Comscore: Custom Reporting, A13+,